Working in the advertising, digital or marketing sectors, an Account Director ensures the smooth production of campaigns – from briefing designers and copywriters, to managing budgets and possibly a team of executives.
However, an Account Director is primarily responsible for the management of relationships with clients. As the senior point of contact for an agency’s customers, the Account Director also co-ordinates the resources needed to service projects, builds strategic operational plans and balances the expectations of clients with the execution of creative work.
Often they will be expected to plan campaigns, and successfully develop business accounts creatively and financially, while playing a positive role in your agency’s new business programme.
Taking a lead in clients’ marketing and advertising strategies
Leading a team to provide the utmost level of client service
Liaising with clients at a senior level on a day-to-day basis
Promoting the expansion of business with existing clients
Working with other senior managers to generate new accounts
Completing projects to a specific schedule and within an agreed budget
Using your skills to push clients, and the agency, creatively and strategically
Every agency will be looking for different skill sets, so an Account Director needs a wide range of abilities. These include:
Significant experience in professional client relationship management
A background in advertising, design or marketing
The ability to plan and strategise at a senior level
A persuasive and confident approach to creative projects
Excellent written and oral communication skills
Effective team management capabilities
A keen attention to detail and budgetary restraints